I have been asked many times how I came up with the name Frolic. Well, the first word that comes to my mind when I think of fashion, shopping, and great clothes is FUN!!! So, I chose a word that means that very thing. If you visit our store, it is going to be fun. You may gain a few words from the wise, be rung up by my hip 14 year old daughter, meet my dear old Dad, share a story for laughs, or simply find a piece you can't live without. There will always be a deal you can't resist. We are hoping that this website is going to have the same fun feel, hence why we have lots of pictures showing all the character in the store we all love so much, and be sure to read my blog as it is a huge part of this site. I have a strong passion for writing, and I believe that sharing our own experiences is simply a way to give others hope or maybe even just sheer entertainment so I also blog on whatever sparks my interest which is usually something to empower women. Frolic is fashion with a fun, yet funky style. I have always strived to be original and unique. We like to encourage our girls, young and old to step out of the box time to time and throw on a creative edgy outfit, but we also know not much beats a great fabulous basic item you can pull out again and again. We keep the selections coming and the prices affordable. This is frolic!!!